@article{Teichert+Reckmann+Müller-Grote+2016+25+29,
url = {https://doi.org/10.3790/dbw.57.3.25},
title = {Word-of-Mouth-Weiterempfehlungen als Marketinginstrument im Branchenvergleich},
title = {},
author = {Thorsten TeichertTobias ReckmannBenjamin Müller-Grote},
pages = {25--29},
volume = {57},
number = {3},
journal = {Der Betriebswirt},
doi = {doi:10.3790/dbw.57.3.25},
year = {2016},
lastchecked = {2016-09-30}
}