@article{Köhler+Meister+2016+10+14,
url = {https://doi.org/10.3790/dbw.57.1.10},
title = {Mobile Marketing – Nervtöter oder Instrument der Kundenbindung?},
title = {},
author = {Nadine KöhlerSandra Meister},
pages = {10--14},
volume = {57},
number = {1},
journal = {Der Betriebswirt},
doi = {doi:10.3790/dbw.57.1.10},
year = {2016},
lastchecked = {2016-02-28}
}