@article{Kreutzer+2015+21+28,
url = {https://doi.org/10.3790/dbw.56.3.21},
title = {Digital Branding und Content-Marketing},
title = {},
author = {Ralf T. Kreutzer},
pages = {21--28},
volume = {56},
number = {3},
journal = {Der Betriebswirt},
doi = {doi:10.3790/dbw.56.3.21},
year = {2015},
lastchecked = {2015-09-30}
}