@article{Fritz+Trushnikova+2014+22+26,
url = {https://doi.org/10.3790/dbw.55.4.22},
title = {Erfolgsfaktoren des B2B-Markenmanagements im Lichte empirischer Forschung},
title = {},
author = {Wolfgang FritzIrina Trushnikova},
pages = {22--26},
volume = {55},
number = {4},
journal = {Der Betriebswirt},
doi = {doi:10.3790/dbw.55.4.22},
year = {2014},
lastchecked = {2014-11-30}
}