@article{Bagiev+Shulga+Fritz+2014+10+14, url = {https://doi.org/10.3790/dbw.55.2.10}, title = {Der Systemcharakter des Marketings}, title = {}, author = {G.L. BagievA.O. ShulgaWolfgang Fritz}, pages = {10--14}, volume = {55}, number = {2}, journal = {Der Betriebswirt}, doi = {doi:10.3790/dbw.55.2.10}, year = {2014}, lastchecked = {2014-06-30} }