@article{Hoffmann+2012+10+14, url = {https://doi.org/10.3790/dbw.53.3.10}, title = {Psychologische Grundlagen des Gesundheitsmarketing}, title = {}, author = {Stefan Hoffmann}, pages = {10--14}, volume = {53}, number = {3}, journal = {Der Betriebswirt}, doi = {doi:10.3790/dbw.53.3.10}, year = {2012}, lastchecked = {2012-09-30} }