@article{Rodenkirchen+Hudetz+2010+17+21,
url = {https://doi.org/10.3790/dbw.51.1.17},
title = {Online-Händler als Marke},
title = {},
author = {Sonja RodenkirchenKai Hudetz},
pages = {17--21},
volume = {51},
number = {1},
journal = {Der Betriebswirt},
doi = {doi:10.3790/dbw.51.1.17},
year = {2010},
lastchecked = {2010-02-28}
}