@article{Eickenberg+2022+107+120, url = {https://doi.org/10.3790/dbw.63.2.107}, title = {Anwendung des Vertrauenserwartungsmodells als Verkaufsprozessformel}, title = {}, author = {Volker Eickenberg}, pages = {107--120}, volume = {63}, number = {2}, journal = {Der Betriebswirt}, doi = {doi:10.3790/dbw.63.2.107}, year = {2022}, lastchecked = {2022-04-01} }