@article{Simon+1974+433+450,
url = {https://doi.org/10.3790/ccm.7.4.433},
title = {Some Observations on Analytical Marketing in Banking Research and Practice},
title = {},
author = {Leonard S. Simon},
pages = {433--450},
volume = {7},
number = {4},
journal = {Credit and Capital Markets – Kredit und Kapital},
doi = {doi:10.3790/ccm.7.4.433},
year = {1974},
lastchecked = {1974-04-01}
}