@article{Bester+1998+499+519,
url = {https://doi.org/10.3790/schm.118.4.499},
title = {Informative Reklame},
title = {},
author = {Helmut Bester},
pages = {499--519},
volume = {118},
number = {4},
journal = {Journal of Contextual Economics – Schmollers Jahrbuch},
doi = {doi:10.3790/schm.118.4.499},
year = {1998},
lastchecked = {1998-04-01}
}