@article{Meffert+1980+383+407,
url = {https://doi.org/10.3790/schm.100.4.383},
title = {Marktsegmentierung und Standardisierung als absatzpolitische Probleme internationaler Unternehmen},
title = {},
author = {H. Meffert},
pages = {383--407},
volume = {100},
number = {4},
journal = {Journal of Contextual Economics – Schmollers Jahrbuch},
doi = {doi:10.3790/schm.100.4.383},
year = {1980},
lastchecked = {1980-04-01}
}