@article{Zweigle+Rauh+2024+7+21,
url = {https://doi.org/10.3790/dbw.2024.1446702},
title = {Owned User Generated Content als neue Form der Content-Strategie für Social Media Kampagnen},
title = {},
author = {Tanja Marlen ZweigleKatharina Rauh},
pages = {7--21},
volume = {65},
number = {1},
journal = {Der Betriebswirt},
doi = {doi:10.3790/dbw.2024.1446702},
year = {2024},
lastchecked = {2024-01-01}
}