@article{Buhl+Dzienziol+Heidemann+2010+501+532,
url = {https://doi.org/10.3790/kuk.43.4.501},
title = {Vertriebssteuerung auf Basis des Customer Lifetime Value am Beispiel der Finanzdienstleistungsbranche},
title = {},
author = {Hans Ulrich BuhlJochen DzienziolJulia Heidemann},
pages = {501--532},
volume = {43},
number = {4},
journal = {Credit and Capital Markets – Kredit und Kapital},
doi = {doi:10.3790/kuk.43.4.501},
year = {2010},
lastchecked = {2010-10-01}
}