@book{Nienaber+2011,
url = {https://doi.org/10.3790/9783428533091},
title = {Markteinführung von Produktinnovationen in der Medizintechnik},
title = {Eine empirische Untersuchung zur Ausgestaltung des Kommunikations-Mix},
author = {Ann-Marie Ingrid Nienaber},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428533091},
isbn = {9783428533091},
year = {2011},
lastchecked = {2011}
}