@book{2011,
url = {https://doi.org/10.3790/9783428519736},
title = {Quantitative Marketingforschung in Deutschland},
title = {Festschrift für Klaus Peter Kaas zum 65. Geburtstag},
author = {},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428519736},
isbn = {9783428519736},
year = {2005},
lastchecked = {2011}
}