@book{Pepels+2014,
url = {https://doi.org/10.3790/9783428542031},
title = {Kommunikationsmanagement},
title = {Die Kommunikations- und Identitätspolitik im Marketing},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428542031},
isbn = {9783428542031},
year = {2014},
lastchecked = {2014}
}