@book{Balderjahn+2015,
url = {https://doi.org/10.3790/9783428476497},
title = {Marktreaktionen von Konsumenten},
title = {Ein theoretisch-methodisches Konzept zur Analyse der Wirkung marktpolitischer Instrumente},
author = {Ingo Balderjahn},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428476497},
isbn = {9783428476497},
year = {1993},
lastchecked = {2015}
}