@book{Schaper+2016,
url = {https://doi.org/10.3790/9783428548590},
title = {Strategisches Marketingmanagement},
title = {Einführung in Theorie und Praxis},
author = {Thorsten Schaper},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428548590},
isbn = {9783428548590},
year = {2016},
lastchecked = {2016}
}