@book{Pepels+2016,
url = {https://doi.org/10.3790/9783428549290},
title = {Handbuch des Marketing, Teilband I},
title = {A. Marketing als Denkhaltung – B. Käuferverhalten im Marketing – C. Marketinginformation},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428549290},
isbn = {9783428549290},
year = {2016},
lastchecked = {2016}
}