@book{Pepels+2016, url = {https://doi.org/10.3790/9783428549306}, title = {Handbuch des Marketing, Teilband II}, title = {D. Angebotspolitik im Marketing – E. Entgeltpolitik im Marketing – F. Informationspolitik im Marketing – G. Verfügbarkeitspolitik im Marketing-Mix}, author = {Werner Pepels}, publisher = {Duncker & Humblot}, address = {}, doi = {doi:10.3790/9783428549306}, isbn = {9783428549306}, year = {2016}, lastchecked = {2016} }