@book{Pepels+2016,
url = {https://doi.org/10.3790/9783428549313},
title = {Handbuch des Marketing, Teilband III},
title = {H. Sektorales Marketing – J. Spezielles Marketing – K. Marketingmanagement},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428549313},
isbn = {9783428549313},
year = {2016},
lastchecked = {2016}
}