@book{Pepels+2017,
url = {https://doi.org/10.3790/9783428551521},
title = {Grundzüge der Markt- und Unternehmenskommunikation},
title = {Wirtschaftsskripte},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428551521},
isbn = {9783428551521},
year = {2017},
lastchecked = {2017}
}