@book{Pepels+2017,
url = {https://doi.org/10.3790/9783428552078},
title = {Grundprinzipien des Produktmarketings},
title = {20 Bausteine zum professionellen Management von Produkten und Programmen},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428552078},
isbn = {9783428552078},
year = {2017},
lastchecked = {2017}
}