@book{Pepels+2017,
url = {https://doi.org/10.3790/9783428553495},
title = {Servicemarketing},
title = {Grundprinzipien – Instrumentarium – Konzeption},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428553495},
isbn = {9783428553495},
year = {2018},
lastchecked = {2017}
}