@book{2020,
url = {https://doi.org/10.3790/9783428431373},
title = {Neuere Ansätze der Marketingtheorie},
title = {Festschrift zum 80. Geburtstag von Otto R. Schnutenhaus},
author = {},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428431373},
isbn = {9783428431373},
year = {1974},
lastchecked = {2020}
}