@book{2019, url = {https://doi.org/10.3790/9783428482498}, title = {Wege des Marketing}, title = {Festschrift zum 60. Geburtstag von Erwin Dichtl}, author = {}, publisher = {Duncker & Humblot}, address = {}, doi = {doi:10.3790/9783428482498}, isbn = {9783428482498}, year = {1995}, lastchecked = {2019} }