@book{Eckardstein+Schnellinger+2022,
url = {https://doi.org/10.3790/9783428425105},
title = {Personalmarketing im Einzelhandel},
title = {Eine Fallstudie},
author = {Dudo von EckardsteinFranz Schnellinger},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428425105},
isbn = {9783428425105},
year = {1971},
lastchecked = {2022}
}