@book{Steffens+2025,
url = {https://doi.org/10.3790/9783428449958},
title = {Werbepolitik multinationaler Unternehmungen},
title = {},
author = {Silvia Steffens},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428449958},
isbn = {9783428449958},
year = {1982},
lastchecked = {2025}
}