@book{Pepels+2019,
url = {https://doi.org/10.3790/9783428558315},
title = {Einführung in die Produktpolitik im Marketing},
title = {},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428558315},
isbn = {9783428558315},
year = {2019},
lastchecked = {2019}
}