@book{Pepels+2020,
url = {https://doi.org/10.3790/9783428559497},
title = {Professionelles Marketing},
title = {In zwölf Schritten zum Markterfolg},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428559497},
isbn = {9783428559497},
year = {2020},
lastchecked = {2020}
}