@book{Pepels+2020,
url = {https://doi.org/10.3790/9783428559213},
title = {Erfolgreiche Produkteinführung},
title = {},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428559213},
isbn = {9783428559213},
year = {2020},
lastchecked = {2020}
}