@book{Bernard+Luppold+2020, url = {https://doi.org/10.3790/9783896445001}, title = {Mobile Marketing für Messen}, title = {Integrierte Kommunikation im Messemarketing der Aussteller}, author = {Florian BernardStefan Luppold}, publisher = {Verlag Wissenschaft & Praxis}, address = {}, doi = {doi:10.3790/9783896445001}, isbn = {9783896445001}, year = {2010}, lastchecked = {2020} }