@book{Essig+Soulas de Russel+Bauer+2020, url = {https://doi.org/10.3790/9783896445414}, title = {Das Image von Produkten, Marken und Unternehmen}, title = {}, author = {Carola EssigDominique Soulas de RusselDenis Bauer}, publisher = {Verlag Wissenschaft & Praxis}, address = {}, doi = {doi:10.3790/9783896445414}, isbn = {9783896445414}, year = {2010}, lastchecked = {2020} }