@book{Lippmann+Orth+2020,
url = {https://doi.org/10.3790/9783896446411},
title = {Mit Produktmanagement Marktchancen nutzen},
title = {Ein Praxisratgeber für den Mittelstand},
author = {Herbert LippmannAnette Orth},
publisher = {Verlag Wissenschaft & Praxis},
address = {},
doi = {doi:10.3790/9783896446411},
isbn = {9783896446411},
year = {2013},
lastchecked = {2020}
}