@book{Pepels+2021,
url = {https://doi.org/10.3790/9783428583195},
title = {Handbuch Kommunikationsmanagement im Marketing},
title = {2 Teilbände},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428583195},
isbn = {9783428583195},
year = {2021},
lastchecked = {2021}
}