@book{2023,
url = {https://doi.org/10.3790/9783896447821},
title = {Herausforderung für das Marketing in Forschung und Lehre},
title = {},
author = {},
publisher = {Verlag Wissenschaft & Praxis},
address = {},
doi = {doi:10.3790/9783896447821},
isbn = {9783896447821},
year = {1996},
lastchecked = {2023}
}