@book{Kirsch+Müllerschön+2023,
url = {https://doi.org/10.3790/9783896448620},
title = {Managementwissen Marketing},
title = {},
author = {Jürgen KirschBernd Müllerschön},
publisher = {Verlag Wissenschaft & Praxis},
address = {},
doi = {doi:10.3790/9783896448620},
isbn = {9783896448620},
year = {2001},
lastchecked = {2023}
}