@book{Müller-Neuhof+Giehl+2023,
url = {https://doi.org/10.3790/9783896449252},
title = {Fokus Internal Branding},
title = {Vom Mitarbeiter zum Mitmacher},
author = {Klaus Müller-NeuhofWolfgang Giehl},
publisher = {Verlag Wissenschaft & Praxis},
address = {},
doi = {doi:10.3790/9783896449252},
isbn = {9783896449252},
year = {2004},
lastchecked = {2023}
}