@book{Selchert+2023,
url = {https://doi.org/10.3790/9783896449429},
title = {CFROI of Customer Relationship Management},
title = {Empirical Evidence from mySAP CRM Users},
author = {Martin Selchert},
publisher = {Verlag Wissenschaft & Praxis},
address = {},
doi = {doi:10.3790/9783896449429},
isbn = {9783896449429},
year = {2005},
lastchecked = {2023}
}