@book{Johne+2023,
url = {https://doi.org/10.3790/9783896739889},
title = {Basiswissen Marketing},
title = {Strategien für Erfolg am Markt},
author = {Thomas Johne},
publisher = {Verlag Wissenschaft & Praxis},
address = {},
doi = {doi:10.3790/9783896739889},
isbn = {9783896739889},
year = {2005},
lastchecked = {2023}
}