@book{Schaper+2022,
url = {https://doi.org/10.3790/9783428585939},
title = {Strategisches Marketingmanagement},
title = {Einführung in Theorie und Praxis},
author = {Thorsten Schaper},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428585939},
isbn = {9783428585939},
year = {2022},
lastchecked = {2022}
}