@book{Kloss+2022,
url = {https://doi.org/10.3790/9783886405039},
title = {Werbecontrolling},
title = {Konzepte, Instrumente, Fallbeispiele},
author = {Ingomar Kloss},
publisher = {Deutscher Betriebswirte-Verlag},
address = {},
doi = {doi:10.3790/9783886405039},
isbn = {9783886405039},
year = {2003},
lastchecked = {2022}
}