@book{Pepels+2022,
url = {https://doi.org/10.3790/9783428586721},
title = {Handbuch Modernes Marktforschungs-Management},
title = {},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428586721},
isbn = {9783428586721},
year = {2022},
lastchecked = {2022}
}