@book{Pepels+2023,
url = {https://doi.org/10.3790/9783428587582},
title = {Grundlagen der Mediaplanung},
title = {},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428587582},
isbn = {9783428587582},
year = {2023},
lastchecked = {2023}
}