@book{Pepels+2024,
url = {https://doi.org/10.3790/9783428592005},
title = {Handbuch Product Ownership},
title = {Techniken und Instrumente im ganzheitlichen Produktmarketing},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428592005},
isbn = {9783428592005},
year = {2024},
lastchecked = {2024}
}