JOURNAL ARTICLE
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Nachhaltigkeitsawards – Ein politisches Instrument der individuellen Verhaltensbeeinflussung?
Vierteljahrshefte zur Wirtschaftsforschung, Vol. 87 (2018), Iss. 1 : pp. 133–153
2 Citations (CrossRef)
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Beate Gebhardt, Universität Hohenheim
Cited By
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CSR und Hidden Champions
Nachhaltigkeit als Ansporn und Motor für qualitatives Wachstum
Keck, Gerhard | Ziegler, Christian2021
https://doi.org/10.1007/978-3-662-62816-4_9 [Citations: 0] -
Exzellenz in der österreichischen und deutschen Molkereibranche – ein Vergleich
Gebhardt, Beate | Deixler, Ingrid | Wißmann, Imke | Jungmair, Julia Anna | Pöchtrager, SiegfriedDie Bodenkultur: Journal of Land Management, Food and Environment, Vol. 71 (2020), Iss. 2 P.101
https://doi.org/10.2478/boku-2020-0010 [Citations: 0]
Abstract
Awards single out the best participants of a competition. They are a simple and mostly positive signal to reward excellence, to improve transparency, and to create impetus for improvement and imitation. In this sense, sustainability awards are political instruments to stimulate sustainable behaviour. Influencing individual decision into certain directions without constraint is defined as "nudging„. This paper analyses the way consumers and businesses perceive sustainability awards and how their behaviour changes through them. To this end, I collected data from copious studies. Businesses are significantly better informed about the existing types of sustainability awards. They have great interest in receiving well-established and credible sustainability awards while hoping for an image boost. Consumers lack knowledge of sustainability awards. Nonetheless, awards represent credible indicators for sustainable business behaviour. Businesses with awards are more likeable and achieve higher sales.