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Bartholomae, F. Der Markt für Social Games. Der Betriebswirt, 55(2), 23-28.
Bartholomae, Florian W. "Der Markt für Social Games" Der Betriebswirt 55.2, 2014, 23-28.
Bartholomae, Florian W. (2014): Der Markt für Social Games, in: Der Betriebswirt, vol. 55, iss. 2, 23-28, [online]


Der Markt für Social Games

Bartholomae, Florian W.

Der Betriebswirt, Vol. 55 (2014), Iss. 2 : pp. 23–28

1 Citations (CrossRef)

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Author Details

Dr. Florian W. Bartholomae, Wissenschaftlicher Mitarbeiter, Professur für Volkswirtschaftslehre, insbesondere Mikroökonomie und Wettbewerbspolitik, Institut für Ökonomie und Recht der globalen Wirtschaft, Universität der Bundeswehr München, Dozent an der Munich Business School.

Cited By

  1. Economic Effects of Recent Social and Technological Developments

    Bartholomae, Florian W.

    (2017) [Citations: 0]


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As the market for social games becomes more and more important, many game developers try to enter this market. However, firms must be aware that this market features some special economic features which distinguish it from traditional markets. As this market matures, competition gets fiercer and consumers become more demanding. Moreover, the social networks interests also challenge the game developers. This paper analyzes the market, identifies important factors of success and pricing strategies, and derives recommendations.

Table of Contents

Section Title Page Action Price
Florian W. Bartholomae: Der Markt für Social Games 1
Summary 2
1. Einleitung 1
2. Charakterisierung des Marktes 1
2.1 Ökonomische Besonderheiten 1
2.2 Spieldesign, Konsumentenprofil und Technologie 2
2.3 Monetarisierungsstrategien 2
2.4 Marktstruktur bei Social Games 3
3. Herausforderungen 4
3.1 Wahl des Netzwerks 4
3.2 Alleinstellungsmerkmale und dauerhafter Erfolg 4
4. Fazit 5
Literaturverzeichnis 5
Fußnoten 6