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BOOK
Der Marketing- und Vertriebsplan
Eckpunkte der Marketingstrategie, der Absatzvorbereitung und der Vertriebskonzeption
Pepels, Werner
(2023)
Info
BOOK
Grundlagen der Mediaplanung
Pepels, Werner
(2023)
Info
BOOK
Grundlagen des Vertriebs
4., erneut überarbeitete und aktualisierte Auflage
Pepels, Werner
(2023)
Info
BOOK
Preismanagement
Einführung in Theorie und Praxis
Schaper, Thorsten
(2023)
Info
BOOK
Einführung in die Marktforschung
Zweite, komplett überarbeitete und aktualisierte Auflage
Pepels, Werner
(2023)
Info
BOOK
Handbuch Modernes Marktforschungs-Management
Pepels, Werner
(2022)
Info
BOOK
Strategisches Marketingmanagement
Einführung in Theorie und Praxis
Schaper, Thorsten
(2022)
Info
BOOK
Vertriebsmanagement
Die Distributions- und Verkaufspolitik im Marketing
Pepels, Werner
(2022)
Info
BOOK
Marketing Communications
Pepels, Werner
(2021)
Info
BOOK
Handbuch Kommunikationsmanagement im Marketing
2 Teilbände
Pepels, Werner
(2021)
Info
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