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The Dark Side of Smartphone, Social Media & Co. – Teil 1

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Kreutzer, R. The Dark Side of Smartphone, Social Media & Co. – Teil 1. Der Betriebswirt, 60(3), 10-13. https://doi.org/10.3790/dbw.60.3.10
Kreutzer, Ralf T. "The Dark Side of Smartphone, Social Media & Co. – Teil 1" Der Betriebswirt 60.3, , 10-13. https://doi.org/10.3790/dbw.60.3.10
Kreutzer, Ralf T.: The Dark Side of Smartphone, Social Media & Co. – Teil 1, in: Der Betriebswirt, vol. 60, iss. 3, 10-13, [online] https://doi.org/10.3790/dbw.60.3.10

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The Dark Side of Smartphone, Social Media & Co. – Teil 1

Kreutzer, Ralf T.

Der Betriebswirt, Vol. 60 (2019), Iss. 3 : pp. 10–13

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Author Details

Prof. Dr. Ralf T. Kreutzer ist seit 2005 Professor für Marketing an der Berlin School of Economics and Law sowie Marketing und Management Consultant.

References

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Abstract

In many textbooks and reference books – including my own ones – the opportunities associated with the use of mobile devices, social media and further developments in the digital age are extensively described. In my two articles in "Der Betriebswirt", however, I draw attention to the risks, the "dark side", that accompany these changes. Only a holistic view of the lights and shadows of smartphones, social media & Co. allows responsible use – by the providers of these systems, the companies, the institutions relevant to the legislation and especially by the end users themselves. Especially in the case of the latter, I believe there is hardly any comprehensive awareness of the risks of social media use – and the levels of dependency are rising!

Table of Contents

Section Title Page Action Price
Ralf T. Kreutzer: The Dark Side of Smartphone, Social Media & Co. – Teil 1 1
1. Treiber der digitalen Inkompetenz 1
2. Unfähigkeit zur Konzentration 3
Literatur 4