Innovationen, Wachstumsabsicht und Umsatzwachstum neuer Unternehmen
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Innovationen, Wachstumsabsicht und Umsatzwachstum neuer Unternehmen
Gundolf, Katherine | Géraudel, Mickaël | Cesinger, Beate
ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 67 (2019), Iss. 4 : pp. 235–256
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Prof. Dr. Katherine Gundolf, Montpellier Business School – MRM, 2300, Avenue des Moulins, 34185 Montpellier, Frankreich
- Katherine Gundolf ist Full Professor für Entrepreneurship an der Montpellier Business School, wo sie das Entrepreneurship Center leitet. Seit 2011 ist sie Co-Direktorin der Chair „Entrepreneurship & Innovation“ des LabEx „Entreprendre“, finanziert von der französischen Forschungsagentur (10 Mio €). Ihre Forschung, welche in fachspezifischen Büchern und Artikeln herausgegeben wird, konzentriert sich hauptsächlich auf Unternehmertum und das Profil des Unternehmers.
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Dr. Mickaël Géraudel, Centre for Research in Economics and Management (CREA), Université du Luxembourg, 162a, avenue de la Faïencerie, 1511 Luxembourg-Limpertsberg, Luxemburg
- Dr. Mickaël Géraudel ist außerordentlicher Professor für Strategie und Unternehmertum an der Universität Luxemburg. Mickaëls Forschungsfelder sind soziales Kapital der Unternehmer, Kooperationsstrategien und Innovationsdynamik. Er ist verantwortlich für den Master Entrepreneurship and Innovation an der Universität Luxemburg.
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Prof. Dr. Beate Cesinger, New Design University – Privatuniversität St. Pölten, Mariazeller Straße 97a, 3100 St. Pölten, Österreich
- Beate Cesinger ist Professorin für Entrepreneurship und Innovation und Dekanin der Fakultät für Technologie und Wirtschaft an der New Design University, Österreich. Sie promovierte in Management an der Universität Utrecht in den Niederlanden. Ihre Forschung konzentriert sich auf internationales Unternehmertum und Psychologie im Unternehmertum. Ihre Arbeiten wurden unter anderem im Journal of World Business, im Journal of Business Research, in Work Employment and Society und im Journal of Cleaner Production veröffentlicht.
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Cited By
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Erfolgsdeterminanten von Start-ups am Beispiel von PropTechs in der DACH-Region
Gauger, Felix
Pfnür, Andreas
ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 70 (2022), Iss. 1 P.23
https://doi.org/10.3790/zfke.70.1.23 [Citations: 1]
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Abstract
Zusammenfassung
Obwohl die aktuelle Literatur nahelegt, dass sowohl die Wachstumsabsicht als auch innovative Strategien das Wachstum von Unternehmen beeinflussen, bleibt eine wichtige, aber theoretische und empirische Frage unbeantwortet: Ist Innovation der Grund für Wachstum, ist die Absicht zu wachsen der Grund für Wachstum oder ist Wachstum der Grund für Innovation und die Veränderung der Wachstumsabsicht? Um diese Frage über Ursache(n) und Wirkung(en) zu klären, basiert vorliegende Studie auf einer repräsentativen Stichprobe von 20.472 jungen Unternehmen. Die Ergebnisse zeigen, dass Produktinnovationen und organisatorische Innovationen das Umsatzwachstum beeinflussen, während dies für Prozessinnovationen nicht der Fall ist. Darüber hinaus zeigen unsere Ergebnisse, dass jede Art von Innovation die Wachstumsabsicht beeinflusst und Mediationseffekte von Innovationen vorliegen.
Abstract
Although current literature informs that both growth intention and innovative strategies determine venture growth, we remain with an important, yet unresolved theoretical and empirical question: is innovation the reason for growth, is intention the reason for growth or is growth the reason for innovation and changing growth intention? To untangle this question, about the gaps between cause(s) and effect(s) we undertake a data analysis on a final sample size of 20,472 young firms. We tested three types of innovation types: product, process and organizational innovation; and measured growth through sales revenue growth. Our results show that product innovation and organizational innovation affect sales revenues growth, while process innovation does not. Further, our results show that each type of innovation influences growth intention, and mediating effects of innovation occur.
Table of Contents
Section Title | Page | Action | Price |
---|---|---|---|
Katherine Gundolf / Mickaël Géraudel / Beate Cesinger: Innovationen, Wachstumsabsicht und Umsatzwachstum neuer Unternehmen | 235 | ||
Zusammenfassung | 235 | ||
Abstract | 236 | ||
I. Einführung | 236 | ||
II. Theoretischer Hintergrund und Hypothesenentwicklung | 238 | ||
1. Behavioral Reasoning Theory nach Westaby (2005) | 238 | ||
2. Hypothesenentwicklung: Der Zusammenhang zwischen der Einführung von Innovationen und Umsatz | 239 | ||
3. Hypothesen zur Einführung von Innovationen und der Wachstumsabsicht | 240 | ||
4. Hypothese zum Zusammenhang zwischen Wachstumsabsicht und Umsatzwachstum | 241 | ||
5. Hypothesen über die Auswirkungen von Innovationen, die durch die Wachstumsabsicht mediiert werden | 242 | ||
III. Methodik | 242 | ||
1. Datensatz und statistisches Verfahren | 242 | ||
2. Messinstrumente | 243 | ||
a) Abhängige Variable | 243 | ||
b) Unabhängige Variablen | 235 | ||
c) Kontrollvariablen | 235 | ||
IV. Ergebnisse | 235 | ||
V. Diskussion der Ergebnisse | 235 | ||
Literatur | 235 | ||
Anhang: Alternative statistische Methode nach Barron und Kenny (1986) | 236 |